Content Strategy
Defining your brand through content
Content is one of the best ways in which you will connect with your audience, so it's worth the effort to make sure it's the perfect fit for your brand.
So, how do you compose top-notch content? Well, great marketing content, that which attracts visitors to your site and products, is always written with the audience in mind. To be effective, it needs to entertain, inform and inspire while also communicating your brand's key messaging through tone of voice and wording.
To build brand integrity, you must ensure your content emphasises the same core values across all of your website's pages, social channels, email marketing campaigns, and print media. This consistency will help cement your brand's distinct voice that customers will come to recognise and love.
Content to create conversions
Building a library full of entertaining, top-quality content can improve your organic reach, but you need to understand the inner workings of search algorithms to do so successfully. Keywords are fundamental to SEO, but they should no longer be the principal consideration when planning content. Instead, content that contributes to an excellent user experience should always be the primary objective. Nowadays, search engines favour well-written and comprehensive content that is relevant to the user's search intent.
Articles can be topical to take advantage of current trends, or they can be timeless 'evergreen' articles that can be shared on your social pages again and again for years to come. Either way, the content should strive to help the reader. For example, a marketable evergreen piece could be a comprehensive how-to guide that aims to resolve a common issue or query that customers tend to have about your product.
Not only will this type of content help you in the rankings, but it's also what your followers are likeliest to share on their social media, potentially gaining you inbound links from other websites.
Regularly updating your site with new content also helps SEO, and a well-kept blog is a perfect opportunity to do this. However, many staff members often struggle to find time among their other tasks to think of relevant topics and write a lengthy blog post. That's why it's a worthwhile idea instead to hand off the responsibility to skilled writers experienced in content marketing.
Lvl-7's approach to writing great content
Lvl-7's team includes content writers who are adept at producing well-researched, optimised content that is relevant to your audience and bound to convert clicks into sales. We will take time to understand your target audience and create engaging content that is a pleasure to read and gets your customers spending longer on your site, which could lead to a greater conversion rate.
Our writers will research topics and trends and carry out keyword research so that the copy they produce is perfect for sharing. If your business requires a full rebranding, we will be more than happy to rewrite and revitalise your existing content as well as compose impeccable new content that amplifies your new messaging.
So whether you're after blogs, how-to guides or social media posts, contact Lvl-7 today.